Nowadays, being multilingual is a business imperative to survive in the cross-national economy.

Brands with the global market presence have long started looking for ways to reach out in the native language of the customers, and COVID-19 only speeded up this process.

Different companies are addressing multilingual customer communication differently, adapting it to their business needs, location, and local language policies.

And despite some challenges with the technical implementation of multilingual strategies, marketers understand that communication in the recipient’s language contributes to better customer satisfaction and builds a loyal audience around the brand.