Advertising for Cavemen: Exploring the Psychology of Persuasion

Purna Virji
Purna Virji

What did cavemen care about? Fire, clubs, dinosaurs...? It's been a bit since prehistoric times, but what hasn’t changed are primal drivers that inspire us to take action.

As marketers we’re always trying to answer the question “What appeals to our customers?” It turns out the answer is right here in our behavioral history.

In this actionable, example-filled session, Microsoft’s Purna Virji will share human psychology principles (that are over a century old!) and demonstrate how they can be remixed for success with today's customers.

16:35 - 17:15
Search Engine Advertising

Altri interventi nella sala Search Engine Advertising

19 - 20 - 21 NOVEMBRE 2020 /
Rimini & Online

Il più grande Festival sull'Innovazione Digitale e Sociale

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per il WMF2020

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