What did cavemen care about? Fire, clubs, dinosaurs...? It's been a bit since prehistoric times, but what hasn’t changed are primal drivers that inspire us to take action.

As marketers we’re always trying to answer the question “What appeals to our customers?” It turns out the answer is right here in our behavioral history.

In this actionable, example-filled session, Microsoft’s Purna Virji will share human psychology principles (that are over a century old!) and demonstrate how they can be remixed for success with today's customers.