Companies share hundreds, if not thousands, of links every day.

While most marketers won’t share a huge URL, many are still making the mistake of sharing generic short links.

Modern companies should treat each link like a brand asset- so each link needs to include the brand name itself plus meaningful keywords.

In this talk, Katie Espinoza of Rebrandly will discuss the importance of branded links, how to implement them into any marketing campaign or strategy and look at examples from major brands like Versace, Lamborghini and Harvard.