Il programma della sala
International Speakers


8 LUGLIO
11:00

International Speakers
Andraz

Mastering the Force

Andraz Stalec
Red Orbit
Conference — Avanzato
The Force is an energy field that connects all living things in the galaxy. I’m going to teach you how to use the Force to master your digital marketing. We will talk about how to balance your digital strategy and focus yourself so you can become the real Jedi of digital marketing. “For my ally is the Force, and a powerful ally it
... [more]
is.”

8 LUGLIO
11:45

International Speakers
Alexandra
Conference — Avanzato
As a matter of fact, digital experts usually are struggling to understand how to evaluate their PR efforts in terms of conversions and other business metrics. Yet, my sense is that the problem lies deeper and it comes from not setting up clear and measurable goals. I run PR campaigns for my clients on a regular basis, and in this speech,
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I want to share how I've solved various problems (not only with measurement, but also with performance). I'll use examples of the real-life campaigns to illustrate why one strategy is excellent to follow and the other is a total failure.

8 LUGLIO
14:00

International Speakers
Andre
Conference — Base
Sometimes it may seem that content marketing and search engine optimization may be coming from two different planets. At other times they seem to have many things in common. During the session we will talk about how we can structurally and conceptually grasp the overlap and see the synergies as well as contradictions between these two
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digital marketing fields. With many practical we’ll make sure that you take several actionable ideas back home so your content marketing and SEO will be better than before.

8 LUGLIO
14:45

International Speakers
Yiğit
Conference — Base

8 LUGLIO
16:00

International Speakers
Marie
Conference — Base
Each page of yours sales funnel has a purpose - it's part of your customers' journey. You don't want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don't want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don't-s of the key steps
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of your sales funnel.

8 LUGLIO
16:45

International Speakers
Andrea
Conference — Base
What do you really know about your followers? Discover how to turn your social media audience into customers with prize contests

Andrea Pernici

Moderatore di sala

Andrea Pernici
Non perdere il Festival
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