Predicting SEO growth in an environment of extreme uncertainty

Cosmin Negrescu
Cosmin Negrescu

Hope is not a strategy.

SEO professionals often make unrealistic forecasts or they try to avoid making them altogether, because of the extreme uncertainty of the search environment.

The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO.

Not having SMART goals also affects the commitment and the performance of an SEO team.

With all the data that is readily available, we are now able to clarify the SEO opportunity that lies ahead for a brand and also plan and estimate growth over time, in a comprehensible and trustworthy way.

An approach that worked for more than 90% of 300+ SEO campaigns that we evaluated in the past 2 years.

17:20 - 18:00
International Track by SEMRush

Altri interventi nella sala International Track by SEMRush


Large-scale tech-SEO for HUGE, international sites

Bastian Grimm
Grimm Digital GmbH & Co. KG

Making Sense of Your Analytics

Lukasz Zelezny
uSwitch Ltd

Guerrilla User Testing for Search

Stephen Kenwright
19 - 20 - 21 NOVEMBRE 2020 /
Rimini & Online

Il più grande Festival sull'Innovazione Digitale e Sociale

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per il WMF2020

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