Failures to interpret data can often create missed opportunities when brands become unable to make well-informed, insight driven actions.
This session will show you how to develop best practices for data analysis; utilising analytics strategies and tactics that can better equip your brand to meet business objectives and develop effective future strategic actions.
- How do we make sense of the visitor information we collect?
- How do we segment visitors to create meaningful groups that tell the ""story"" of our data?
- How can we interpret results and develop appropriate and actionable responses that meet our organisation's business objective