Guerrilla User Testing for Search

Stephen Kenwright
Stephen Kenwright

User signals topped Searchmetrics' 2014 ranking factors, but what users search for to find out websites and what they do when they get there have been arguably the biggest ranking factors in Google's algorithm for a few years.

We can improve engagement with users, which can improve traffic and conversion - this talk will cover what we should be looking to change and how we should be measuring it without the big budgets required for lab testing.

19 GIUGNO
16:35 - 17:15
International Track by SEMRush

Altri interventi nella sala International Track by SEMRush


Bastian

Large-scale tech-SEO for HUGE, international sites

Bastian Grimm
Grimm Digital GmbH & Co. KG
Lukasz

Making Sense of Your Analytics

Lukasz Zelezny
uSwitch Ltd
19 - 20 - 21 NOVEMBRE 2020 /
Rimini & Online

Il più grande Festival sull'Innovazione Digitale e Sociale


Offerte Ticket
per il WMF2020



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